I think it’s fine, as in I don’t understand the doom and gloom of your post.
Popular just means lowest common denominator. It’s just a standard joke. It sets up expectations of “just another bumper sticker” and then it surprises you with it doing the absurd thing it promised that you didn’t think was going to happen. Then it also references ‘Men In Black’, which is also going to make other people enjoy it for the reference.
Comedy used to be slap stick and minstrel shows. A horror movie was a train going forward. This too shall pass.
I usually avoid stuff labeled “for men” because it’s usually a lower quality product but that allows it to be also labeled “rugged”