They aren't a marketing company; they're a tech company that knows how to market. Hate them all you want, and I do, but let's be honest. Also, the M series SoCs are technological amazing. They are efficient and powerful whereas in the standard PC world Intel is just pushing more electricity through their chips to try and keep up with IPC and AMD isn't far behind, plus ARM outside of Apple just isn't nearly the same.
I hate to tell you this, but that's pretty fascist of you.