Improving online advertising through product and infrastructure | The Mozilla Blog
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LAURA CHAMBERS, CEO, MOZILLA CORPORATION As Mark shared in his blog, Mozilla is going to be more active in digital advertising. Our hypothesis is that we n

Despite its emphasis on protecting privacy, Mozilla is moving towards integrating ads, backed by new infrastructure from their acquisition of Anonym. They claim this will maintain a balance between user control and online ad economics, using privacy-preserving tech. However, this shift appears to contradict Mozilla’s earlier stance of protecting users from invasive advertising practices, and it signals a change in their priorities.

  • GetOffMyLan@programming.dev
    82·
    1 month ago

    At the end of the day web sites cost money. There needs to be a way to fund them.

    People 100% aren’t going to pay to access every random website they want to visit. So what you’d end up with in a world without ads is only the big corporations being able to run a website.

    Back in my day (lol) ads were based on the website not the user. When you set up ads you selected keywords for your website and those were used to select ads.

    Like you’d visit a programming blog and get ads for computer games and porn. Made total sense. You’re still targeting your target audience just not the individual.

    Targeted ads are obviously way more effective and therefore generate more money. But it’s not the only way.

    The alternative is to set up some system where you pay a monthly fee and it’s divided amongst the websites you use. But that seems like an equally bad privacy nightmare.

    • Feyd@programming.dev
      8·
      1 month ago

      Targeted ads are obviously way more effective and therefore generate more money. But it’s not the only way.

      I’m not so sure this has turned out to be all that true

    • Beej Jorgensen@lemmy.sdf.org
      1·
      1 month ago

      People 100% aren’t going to pay to access every random website they want to visit. So what you’d end up with in a world without ads is only the big corporations being able to run a website.

      I’m not so convinced. I run a website with zero ads or tracking and I’m not a big corporation.