Yeah, right? OP needs to change the formatting on the second last column and the last column looks like a monthly payment expressed as a % of annual income?

I’m not surprised. The number of people sharing accounts who now need their own was always likely to be greater than the number who were going to cancel. They only had to convert a fraction of the non-subdividing viewers for it to work out in their favour. I think they’ll find they have less viewers now, though.

The approach of tacitly allowing account sharing to build viewership then cracking down on it to boost revenue is smart enough as a business strategy. It signals what most of these companies will do when it comes time to really monetise.

I worry for the future of the internet when YouTube and Google really kick off. It’s going to be a subscription hellscape (it is already, but it’s going to be so much worse).