They want to make sure you see ads so they can get revenue. A user that uses a website, even on mobile, could be using an adblocker. By forcing you to use the app they have full control of what ads you see and how often, thus incerasing the price at which they can rent that ad space.
They want to make sure you see ads so they can get revenue. A user that uses a website, even on mobile, could be using an adblocker. By forcing you to use the app they have full control of what ads you see and how often, thus incerasing the price at which they can rent that ad space.