Truth is CEOs do dumb shit all the time because most of them are not the “genius” worth all that pay everyone seems to think.
Of course there are many that are worth the pallets of cash they make but it drives all the mid tier to junk CEO compensation up.
We wish they were that cool, the inventors of the modern mile were more concerned about land measurements. A square mile is 640 acres. Which neatly can be cut into quarters 3 times. 160, 40, 10.