Agree 100%. I’m a media director in a mid-size agency and saw similar results in a test campaign we did. Bounce rate was 97.1% on traffic coming from Reddit. It’s so high I wouldn’t put it past them if it was just bot traffic.

I think Twitter is tanking because of Twitter. Remains to be seen if Threads has any legs or if it will be the next Google+, Periscope, Meerkat, etc.

Fuck this guy.