Subway and most buses $2.90 a ride, and if you use the same payment method it has a maximum combined fare of $34 per week.
That means that if you pay for 12 rides, any more rides are free within a 7 day period.
I thought about marketing costs, but the article specifically calls it out as developmental costs (at least before the paywall). Maybe that term bundles marketing too.
I wonder if they're doing some Hollywood accounting because that seems way too expensive even with hundreds of staff. Maybe I'm out of touch with dev costs though.
Subway and most buses $2.90 a ride, and if you use the same payment method it has a maximum combined fare of $34 per week. That means that if you pay for 12 rides, any more rides are free within a 7 day period.