Yes, ideally you‘d want to have a few large communties on each instance and not all topics with a single userbase on one. This not only decreases the load but also prevents scenarios in which a single admin starts to capsule their instance with a large userbase away from the federation.
I guess that only applies to paywalls that can also be bypassed by 12ft.io, right? I.e. paywalls that open themselves up for indexing by search engines like Bing or Google.