Yeah, definitely. Some form of extortion because ultimately that’s what it will be either way. I mean, that’s really the whole point of being the party that chooses what is authentic or not (and, what the definition of that word even means in this context). Monetary, data, whatever. Gotta keep the bottom line increasing for shareholders.
I don’t remember the specific article I read that dove into this but it was essentially sold due to it being one of the first large data collections (user data). I’m not sure the extent its traweled now but before the social media machine took off, it was the largest if not one of the largest concentrations of actual data points to run algorithms against.