Archived version: https://archive.ph/w8JRj

Effective October 12, the company will raise the monthly price of its ad-free plans Disney+ and Hulu plans by more than 20%.

The Disney+ ad-free plan will rise by 27% to $13.99 a month in the US, up from $10.99. That’s double the $6.99 monthly cost Disney charged for the service when it first launched in 2019.

Hulu’s ad-free plan will increase by $3 a month, or 20%, to $17.99 a month. The ad-supported tiers for both services will remain at $7.99 each.

The price hikes come amid Disney’s continued efforts to slash $5.5 billion in costs this year.

The monthly prices of its two Hulu live TV packages will also increase by $7 each for both the ad-free plan and the ad-supported offering. ESPN+ will go up by $1 to $10.99 a month.

Additionally, Disney announced that starting September 6 subscribers in the US will have access to a new ad-free bundled subscription featuring the ad-free Disney+ and Hulu services for $19.99 a month.

  • 1bluepixel@lemmy.world
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    1 year ago

    Of course they are. Netflix’s password-sharing crackdown was a success and raised their subscriber numbers. They’ve proven that people will by and large put up with it despite the backlash.

    Cat’s out of the bag. Expect all other platforms to follow suit.

    • VentraSqwal@links.dartboard.social
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      1 year ago

      On the other hand, it caused me to rediscover the high seas. But I guess they think it’s worth it. Squeeze your users more as we just went through record inflation levels. Perfect. Great idea, suits.

      • Bakkoda@sh.itjust.works
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        1 year ago

        I genuinely appreciate Overseerr having streaming specific categories. Wanna just Arrrr on some Netflix only shows? We got that.

    • BudgieMania@kbin.social
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      1 year ago

      Yep. People had the chance to prevent this direction by reacting against the netflix crackdown but didn’t, unfortunately.

    • BitSound@lemmy.world
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      1 year ago

      My SO just set up a new account because of Netflix’s new policies. Like it or not, it’s working out well for Netflix

      • Moohamin12@lemm.ee
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        1 year ago

        Before Netflix took hold, piracy was extremely accessible.

        Even the less tecy savvy could easily download a client and there were numerous websites with ease to multiple files. Google search was throwing out torrent files in the hundreds.

        Now since Netflix, that activity had died down and people wanted the convenience of being able to stream anywhere and ease of access. Piracy became limited to those that only really want to do it.

        Now if these activities push it, the floodgates may reopen and people may start coming up with even easier ways to pirate. Kodi for example becoming super easy to access.

        • hitmyspot@aussie.zone
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          1 year ago

          Sonarr, radarr jellyfin, Komi, plex. There’s lists of help to make it even more convenient these days.

  • Ringmasterincestuous@aussie.zone
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    1 year ago

    At this point we’re just waiting for them all to implode to see which 1/2 end up sticking around for a small period of history aren’t we?

    The only reason they could breed so many was because of the sharing, with no sharing, some of those kids will need to merge or die.

    Anyway, no matter, pirate everything and anything you need. No money goes anywhere it needs to anymore, the days of any guilt are a generation old now. The artists are robots and the robots were always haptic dildos…

  • 'M' as in 'MANCY'@lemmy.ca
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    1 year ago

    We cancelled Netflix without a second thought when the whole password sharing thing came about, and will do the same for Disney when it happens.

    Since cancelling Netflix, I got hooked up with a Plex server and honestly it’s the easiest way to sail the high seas without doing any real work. I pay something like $20/mon for IPTV and a massive Plex server and so far no complaints.

    • SubsAndDubs@lemmy.world
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      1 year ago

      Hey mate, would it be possible to get a referral to that Plex server, would love to try it out, I have been using tivimate with iptv but looking to try Plex for the all in one setup.

  • InfiniteGlitch@lemmy.dbzer0.com
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    1 year ago

    The only reason, I have these streaming service is because my siblings have them.

    I mainly pirate anyway. Netflix left, thus I pirated all the Netflix shows - I wanted to watch.

    Same will happen to Disney+.

    • CuriousGoo@beehaw.org
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      1 year ago

      That is the case with me as well for Netflix, I just use it to browse anything interesting, and then proceed to pirate it.

      Disney+ has got such shoddy servers in my country that I am having to deal with pixelated content or poor audio or both even on such high broadband speeds and only my devices on the network… and it gives ads (banners, before the start of a video, in between videos, the entire 9 yards of ad integration) even tho it’s a paid account.

  • ilickfrogs@lemmy.world
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    1 year ago

    The music industry adapted for the internet. Film and TV will need to do the same if they want to reduce piracy to nothing like music. Naturally an all in one streaming service won’t be cheap like music due to costs. But 50$ for a one stop shop video streaming service seems fair to me. 50$ split across multiple UIs feels like a rip. The music industry also made compromises on profits so greedy ol Hollywood can do the same. But let’s be real, they try to make copyright a criminal offense through lobbying before that.